AVP Account Manager – Marketing (L11)

Job ID: 2600123

Job Description:

Role Title:  AVP Account Manager – Marketing (L11)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The Account Manager is responsible for both managing & cultivating strong partnerships with key strategic clients/businesses, delivering against client campaign business goals, delivering complex campaigns across multiple marketing execution channels and supporting the continual evolution and integration of holistic planning and delivery for the business. 

Key Responsibilities:

• Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundness

• Manage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & Marketplace

• Forge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance to every conversation by sharing knowledge, encouraging dialogue on insights, and demonstrating strategic thinking

• Help clients achieve their goals and stay ahead of industry trends, anticipating their needs and leveraging industry knowledge to provide solutions to challenges that align with business goals

• Lead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals, optimize marketing opportunities, and share best practices

• The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels

• Serve as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities.

• Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.

• Partner with internal teams to plan & forecast channel capacity, prioritize campaigns, and proactively manage workload balancing to support the strategic priorities of the business and governance requirements.

• If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams.

• Build relationships/networks across key functional areas that support marketing execution plans

• Perform other duties and/or special projects as assigned.

Required Skills/ Knowledge:

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 7+ years of professional experience in sales, marketing, operations in a corporate environment or in lieu of a degree 9+ years of experience required.

• A minimum of 7+ years of marketing experience to include Project Management and client relationship experience

Desired Skills/ Knowledge:

• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function

• Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines

• Project management experience leveraging the Workfront platform for campaign execution 

• Excellent organization, communication & critical thinking skills, the ability to navigate in a fast-paced environment, the ability to synthesize information, connect the dots and anticipate needs/impacts across the business

• Agile skill sets, team, process, tools and/or methods experience, a plus

• Demonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and Affiliate.

• Be curious and embrace change; be a catalyst for new ways of thinking and delivering for the business

Eligibility Criteria:

Bachelor’s Degree OR in lieu of degree high school diploma/GED and 7+ years of professional experience in sales, marketing, operations in a corporate environment or in lieu of a degree 9+ years of experience required.

Work Timings: 2 PM to 11 PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.

As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in-person engagement activities such as business/ team meetings, trainings, and events

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal,LPP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply

Grade/Level: 11

Job Family Group:

Marketing