Advertising Surveillance Manager

Job ID: 2502304

Job Description:

Role Title:  Advertising Surveillance Manager (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The Advertising Surveillance Manager will play a pivotal role, teaming up with Marketing, Sales, Legal, and Issues Management teams to ensure SYF clients’ financing advertising meets compliance standards. This role drives the newly defined Band 3 Surveillance process, taking charge of updating the monitoring portal and swiftly managing any issues that arise—keeping our client’s advertising sharp, and compliant.

Essential Responsibilities:

• Leads the quarterly Advertising Surveillance sampling process for the Band 3 population, managing client and promotional offer data, including meticulous review of rate sheets and DMM tables to ensure accuracy and compliance.

• Partners closely with our supplier to guarantee the prompt and seamless quarterly addition of Band 3 Synchrony clients into the Advertising Surveillance monitoring portal, ensuring up-to-date and comprehensive oversight.

• Deeply understands advertising guidelines and delivers clear, insightful guidance and constructive feedback to internal teams, empowering them to create compliant and impactful advertising.

• Serves as the primary point of contact for the Issues Management Team, managing the Potential Issues Intake Form submissions, verifying that all defects are promptly corrected, and providing thorough supporting documentation to facilitate swift issue closure.

• Supports the creation of insightful reports and robust quarterly dashboards, turning data into clear, actionable insights to drive informed decision-making. Shares reporting with cross functional Senior Leaders.

• Oversees and actively manages the Advertising Surveillance mailbox, ensuring timely responses and efficient communication flow with internal teams. 

• Perform other duties and/or special projects as assigned.

Required Skills/Knowledge:

• Prior experience with understanding and applying legal regulations

• Critical thinking and time management skills

• Experience applying analytical skills and attention to detail

• Proven ability to work independently and meet deadlines

Desired Skills/Knowledge:

• 3+ years in Financial Services industry, including an operating knowledge of regulatory requirements 

• 3+ Years project management experience

• Ability to influence and work across a matrixed organization  

• Knowledge and understanding of risks and controls 

• Financial services acumen

• Creative, energetic and proactive approach

• Demonstrated ability to deliver results while working on multiple projects simultaneously, balancing resources, timing, and quality of outcome

• Innovation-develop new ideas through cross functional collaboration

• Team oriented – ability to work well with diverse, cross-functional and global team members

• Experience collaborating across multiple levels and functions 

• Excellent oral and written communication skills

• Strong analytical, digital reporting and process skills

• Excellent computer skills with proficiency in Microsoft Suite

Eligibility Criteria:

• Bachelor's degree in any discipline with 2+ years in reporting, governance, risk management, audit, compliance, or Growth experience; OR in-lieu of degree, 4+ years in reporting, governance, risk management, audit, compliance, or Growth experience

• 3+ Years credit card or consumer marketing experience

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or LPP

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L4+ Employees can apply

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

Grade/Level: 09

Job Family Group:

Marketing